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September 23, 2020 from 12:30
Interested in what is market segmentation and why is it important? What are the 4 (5?) types of market segmentation? Curious about examples of market segmentation and who uses market segmentation?
Lector: Markéta Zajarošová
Marketa is an assistant professor at the Department of Marketing and Business at the Faculty of Economics, VSB-TUO. Her scientific interests include Customer relationship management (CRM), online CRM, procurement and application of quantitative methods in marketing.